--- title: 130 Good Company Values Examples description: Download our free toolkit containing 130+ examples of great company values. A complete resource for building out your own set of core values. image: https://5028884.hs-sites.com/hubfs/Featured-Image-40.png --- [![Cascade Strategy Logo](https://5028884.hs-sites.com/hubfs/cascade-logo-svg.svg "Cascade Strategy Logo")](https://www.cascade.app) [![Book a demo](https://no-cache.hubspot.com/cta/default/5028884/9a552849-d464-4554-b5a1-1e7b8d0ca23f.png)](https://cta-redirect.hubspot.com/cta/redirect/5028884/9a552849-d464-4554-b5a1-1e7b8d0ca23f) ** ** Overview - [![Overview](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-overview.svg) Cascade Overview Build strategic plans, tasks, & achieve those goals. ](https://cascade.app/strategy-platform/) - [![Integrations](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-integrations.svg) Integrations Bring all your apps together & achieve strategic clarity. ](https://cascade.app/integrations) - [![Customer Stories](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-customer-stories.svg) Customer Stories See how Cascade aligns teams, and executes strategic goals in organizations. ](https://cascade.app/customer-case-studies) - [![Strategy Execution Software](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-strategy-purple.svg) Strategy Execution Software Strategy isn't a thing that you do in addition to business. 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Keynotes, interviews, reports. ](https://www.cascade.app/strategy-factory) - [![Strategy Academy](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-strategy-purple.svg) Strategy Academy Learn everything you need to know about successful strategy & execution. ](https://academy.cascade.app/cascade-strategy-academy?hsLang=en-us) - [![Strategy Factory Studies](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-ebooks-templates-purple.svg) Strategy Templates 25+ ready-to-use strategy templates to kick start your businesses strategy ](https://www.cascade.app/templates) - [![Blog](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-blog-purple.svg) Blog Get your strategy fix with our latest articles from our blog. ](https://www.cascade.app/blog) - [![Courses](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-courses-purple.svg) Courses Learn from the best and brightest at Cascade and become a strategy expert. ](https://courses.cascade.app/) [![Register free for World Strategy Day 2022](https://5028884.hs-sites.com/hubfs/Events/World%20Strategy%20Day%202022/megamenu-feature-WSD-2022.jpg) Register free for World Strategy Day ![](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-open-feature.svg) ](https://www.cascade.app/events/world-strategy-day-2022) [![Sign up for free](https://no-cache.hubspot.com/cta/default/5028884/b03fe36e-96e0-4987-978d-c3c76cbb8cd2.png)](https://cta-redirect.hubspot.com/cta/redirect/5028884/b03fe36e-96e0-4987-978d-c3c76cbb8cd2) [![Get a Demo](https://no-cache.hubspot.com/cta/default/5028884/2fc79daa-49da-48f6-934d-3fe61834d465.png)](https://cta-redirect.hubspot.com/cta/redirect/5028884/2fc79daa-49da-48f6-934d-3fe61834d465) [![icon-back](https://5028884.hs-sites.com/hubfs/Website/Icons/icon-back.svg "icon-back")](https://www.cascade.app/blog) Strategy Planning # 130 Good Company Values Examples by Tom Wright, on Nov 21, 2021 [![Download our free Company Values Toolkit Download this toolkit](https://no-cache.hubspot.com/cta/default/5028884/72e2619f-0782-4748-baee-7b7de346da00.png)](https://cta-redirect.hubspot.com/cta/redirect/5028884/72e2619f-0782-4748-baee-7b7de346da00) ![](https://5028884.hs-sites.com/hubfs/Featured-Image-40.png) [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png) ](https://www.facebook.com/share.php?u=https://5028884.hs-sites.com/blog/examples-of-great-company-values?utm_medium=social&utm_source=facebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](https://www.linkedin.com/shareArticle?mini=true&url=https://5028884.hs-sites.com/blog/examples-of-great-company-values?utm_medium=social&utm_source=linkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2F5028884.hs-sites.com%2Fblog%2Fexamples-of-great-company-values%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2F5028884.hs-sites.com%2Fblog%2Fexamples-of-great-company-values%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [![Share on email](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/email-color.png?width=24&name=email-color.png) ](mailto:?subject=Check%20out%20https%3A%2F%2F5028884.hs-sites.com%2Fblog%2Fexamples-of-great-company-values%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2F5028884.hs-sites.com%2Fblog%2Fexamples-of-great-company-values%3Futm_medium%3Dsocial%26utm_source%3Demail) ##### Table of Contents [![Execute strategy like Porsche, AstraZeneca & UNICEF. Try Cascade, the #1 Strategy Execution platform. Get started for free](https://no-cache.hubspot.com/cta/default/5028884/dae4472f-f9f3-4481-8843-251a40d8a26d.png)](https://cta-redirect.hubspot.com/cta/redirect/5028884/dae4472f-f9f3-4481-8843-251a40d8a26d) ## An Overview of Company Values Coming up with good [company values](https://5028884.hs-sites.com/blog/company-values?hsLang=en-us) is hard. We've put together this extensive list of over 130 examples of good company values to help. We've also compiled an awesome downloadable toolkit to help you choose the right values for your organization. Just [download the toolkit](https://5028884.hs-sites.com/creating-company-values?hsLang=en-us), select the categories that are most important to you, then build out your own set of core values. This list of examples of company values should be used in conjunction with our [guide to writing good company values](https://5028884.hs-sites.com/blog/company-values?hsLang=en-us), which is part of our overall [guide to strategic planning](https://5028884.hs-sites.com/blog/how-to-write-a-strategic-plan?hsLang=en-us). [![Free Download Download our Company Values Toolkit Download this toolkit](https://no-cache.hubspot.com/cta/default/5028884/00603ddf-c4e2-495d-bbd7-a796213a8254.png)](https://cta-redirect.hubspot.com/cta/redirect/5028884/00603ddf-c4e2-495d-bbd7-a796213a8254) Not only have we put together over 130 company values - we've also provided an inspiring write-up for each one that you can use within your own organization. We sorted our examples of company values into categories to help you build your own. You can check out the full list of company values below - but the real fun comes when you download the toolkit. The toolkit will walk you through the following steps: 1. Select the areas that are most important to your company 2. Work through the categories you've selected to pick out the company values that resonate the most 3. Read our inspiring descriptions of each 4. The toolkit will automatically compile your company values into an output tab so you can see how they look side by side Download the toolkit using the form above - or if you want a sneak peek of what's inside, we've included the entire list of company values below: ## COMPANY VALUES- CREATIVITY **Curious **Interested in everything around us and how to make it better **Dreamers **Big thinkers with even bigger ideas **Fresh **Original and modern way of doing things **Individual **We value each other's differences **Imaginative **Full of ideas and imagination **Inquisitive **We ask lots of questions and are interested in everything **Inspirational **Motivating each other to achieve great things **Inventive **Practical solutions to complex problems **Mysterious **Unexpected outcomes using unconventional techniques **Original **We do things our way which is the same as no other ## COMPANY VALUES- Customer **Caring **We care primarily about the needs of our customers **Love **We love the people whom we serve **Service **Our purpose is to fulfil the needs of our customers **Devotion **We are devoted to our customers no matter what it takes **Understanding **We understand the needs of our customers **Accessible **We are always available to help our customers **Friendly **We are always friendly even in the face of hostility **Ethical **We stand by our moral code **Hospitable **We welcome customers to our store or service **Helpful **We are always there to answer questions and assist **Fair **We treat everyone equally ## COMPANY VALUES- RESPECT **Candid **We speak our minds even when it might not be popular **Honest** We always tell the truth and proactively speak up **Humble **We are thankful for what we have and no our own limitations **Trusting **We have complete faith in one another **Listening **We listen and actively encourage others to speak **Open **We are transparent and open in our thoughts and actions **Tolerant **We appreciate diversity and encourage different opinions **Loyal **We are loyal to each other and to the organization **Generous **We give our time and resources generously to one another **Supportive **We support each others development and progress **Fair **We treat each other equally at all times ## COMPANY VALUES- TEAMWORK **Collaborative **We work together always **Family **We respect each other as a family **Partners** We share equally in the success of the organization **Sharing **We share our ups and our downs with one-another **Generous **We are generous with our time and our resources **Open **We are always honest and open with one-another **Structured **We have a well defined structure and each know our role **Loyal **We are loyal to one another always **Flexible **We are flexible enough to cover for one-another when needed **Inclusive **We include everyone in everything **Focused **We are a single-minded focused unit ## COMPANY VALUES- COMPASSION **Caring **We care for one-another and our customers **Helpful **We help each other even when it's not required **Selfless **We think of others before ourselves **Sensitive **We are sensitive to others needs **Understanding **We take the time to listen and understand each other's views **Welcoming **We welcome all people to our team **Available **We always make ourselves available to talk **Warm **We are friendly and welcoming **Generous **We are generous with our time and our resources **Human **We are human first and business people second **Loving **We love each other as people ## COMPANY VALUES- DRIVE **Relentless **We pursue our goals even when they seem unreachable **Determined **We are determined and focused **Single Minded **We have one clear goal and fight to attain it **Enduring **We endure even hard times in pursuit of our goals **Hard Working **We work hard and effectively **Resolute **We are confident that we will reach our goals **Tough **We are unmoving and strong **Committed **Our commitment to our goals is unbreakable **Dependable **We are reliable and dependable always **No BS **We are straight-talking and focused **Risk Taking **We take risks whenever required ## [![Free Download Download our Company Values Toolkit Download this toolkit](https://no-cache.hubspot.com/cta/default/5028884/00603ddf-c4e2-495d-bbd7-a796213a8254.png)](https://cta-redirect.hubspot.com/cta/redirect/5028884/00603ddf-c4e2-495d-bbd7-a796213a8254) ## COMPANY VALUES- ADVENTURE **Brave **We move forward confidently **Explorers **Constantly pushing the boundaries of what has been done before **Innovators **We invent things others thought impossible **Inquisitive **We ask questions to better understand the world **Confronting **We confront our fears and move past them **Confident **We are confident in our abilities **Passionate **We are passionate about achieving our dreams **Free **We are free spirited and open minded **Bold **We move forward boldly even in the face of adversity **Fast **We are agile and move quickly on new opportunities **Risk Taking **We are not afraid to take risks when necessary **Capable **We are well trained and effective at what we do **Smart **We only hire the smartest minds in the business **Experienced **We have deep experience in our field **Wise **We are intelligent and apply that intelligence wisely **Mature **We've been around a while use that experience for the good **Quality Focused **We are obsessed with quality **Skilled **We are highly technically skilled **Organized **We are well organized and efficient **Meticulous **We pay extreme attention to the details **Careful **We move carefully and assuredly **Dependable **You can rely on us ## COMPANY VALUES- COMMUNITY **Zen **We are focused and together of the body and mind **Thoughtful **We are thoughtful about every decision we make **Humble **We know our limits and appreciate what we have **Selfless **We put others first, always **Thankful **We are thankful for what we have been given **Community Minded **We are here primary to serve **Open **We are open and transparent with those around us **Global Citizens **We care for the world physically and emotionally **Safe **We are a safe haven for our people and stakeholders **Self Aware **We are aware of our skills and our weaknesses **Generous **We give our time and resources generously ## COMPANY VALUES- FUN **Cheerful **We approach even hard situations with a smile **Fun **We have fun at all times **Enthusiastic **We are positive and enthusiastic no matter the task **Playful **We are playful with each other and our customers **Balanced **We have a great work / life balance **Sporty **We are passionate about fitness **Happy **We aim to be happy first, successful second **Positive **We take a positive attitude into our work **Exciting **We are fun to be around and full of surprise **Lively **We are always up for a challenge and a new adventure **Surprising **We delight and surprise customers ## COMPANY VALUES- LEARNING **Curious **We are interested in the world and how it works **Improvement Focused **We take the time to improve our skills **Teachers **We teach each other whenever possible **Explorers **We are always seeking new opportunities to try new things **Humble **We are aware of our limits and hungry to learn **Insight Led **We use research and insight to make better decisions **Listeners **We listen to each other and our customers **Open **We are open about our work and our limitations **Innovative **We try to apply creative solutions to problems **Experimental **We invest in experiments even when it seems crazy **Risk Taking **We take risks when needed ## COMPANY VALUES- COMPETITIVE **Aggressive **We pursue our goals hard and fast **Ambitious **We have big plans **Bold **We move confidently and don't doubt our ability **Competitive **We are aware of our competitive environment **Ferocious **We are tenacious and ferocious is pursing our goals **Winners **We aim to win in everything that we do **Intense **We are intensely focused on what we do **Direct **We move quickly and directly **Focused **We have complete focus on a single-minded goal **Disciplined **We are structured, disciplined and efficient **Assertive **We are assertive about what we want The is probably the most comprehensive list of company values available on the internet and we hope you find both this article and the toolkit useful. If you'd like to suggest some great company values that we missed from our list, drop us a comment or hit us up on social media! **📚Recommended reading: **[How to Create Company Values](https://5028884.hs-sites.com/blog/company-values?hsLang=en-us) [![Free Download Download our Company Values Toolkit Download this toolkit](https://no-cache.hubspot.com/cta/default/5028884/00603ddf-c4e2-495d-bbd7-a796213a8254.png)](https://cta-redirect.hubspot.com/cta/redirect/5028884/00603ddf-c4e2-495d-bbd7-a796213a8254)   Topics:[Strategy Planning](https://5028884.hs-sites.com/blog/topic/strategy-planning?hsLang=en-us) [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png) ](https://www.facebook.com/share.php?u=https://5028884.hs-sites.com/blog/examples-of-great-company-values?utm_medium=social&utm_source=facebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](https://www.linkedin.com/shareArticle?mini=true&url=https://5028884.hs-sites.com/blog/examples-of-great-company-values?utm_medium=social&utm_source=linkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/intent/tweet?original_referer=https://5028884.hs-sites.com/blog/examples-of-great-company-values?utm_medium=social&utm_source=twitter&url=https://5028884.hs-sites.com/blog/examples-of-great-company-values?utm_medium=social&utm_source=twitter&source=tweetbutton&text=) [![Share on email](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/email-color.png?width=24&name=email-color.png) ](mailto:?subject=Check%20out%20https%3A%2F%2F5028884.hs-sites.com%2Fblog%2Fexamples-of-great-company-values%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2F5028884.hs-sites.com%2Fblog%2Fexamples-of-great-company-values%3Futm_medium%3Dsocial%26utm_source%3Demail) ## Get more insights into all things strategy ## Related posts to get you reading [ Strategy Planning ](https://5028884.hs-sites.com/blog/tag/strategy-planning) [ How to Create Company Values ](https://5028884.hs-sites.com/blog/company-values?hsLang=en-us) [ Strategy Execution ](https://5028884.hs-sites.com/blog/tag/strategy-execution) [ Strategy Planning ](https://5028884.hs-sites.com/blog/tag/strategy-planning) [ IT Strategic Plan: A 5-Step Planning Process (With Template) ](https://5028884.hs-sites.com/blog/it-strategic-plan?hsLang=en-us) [ Strategy Planning ](https://5028884.hs-sites.com/blog/tag/strategy-planning) [ Strategic Alignment Benefits - Let's Actually Quantify The Value! ](https://5028884.hs-sites.com/blog/strategic-alignment-benefits?hsLang=en-us) ## **Join thousands of teams turning their visions into reality.** Say goodbye to strategy spreadsheets and hello to fast results with the new Cascade experience. $0 forever.   [Get Started for Free](https://go.cascade.app/?signup=true)    [Get Started for Free](https://www.cascade.app/trial) Free forever. 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