--- title: What is strategy? - Cascade description: Find out what is strategy. Read on to learn a useful definition for your business and the difference between good and bad strategies. image: https://5028884.hs-sites.com/hubfs/what-is-strategy-1.jpg --- [![Cascade Strategy Logo](https://5028884.hs-sites.com/hubfs/cascade-logo-svg.svg "Cascade Strategy Logo")](https://www.cascade.app) [![Book a demo](https://no-cache.hubspot.com/cta/default/5028884/9a552849-d464-4554-b5a1-1e7b8d0ca23f.png)](https://cta-redirect.hubspot.com/cta/redirect/5028884/9a552849-d464-4554-b5a1-1e7b8d0ca23f) ** ** Overview - [![Overview](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-overview.svg) Cascade Overview Build strategic plans, tasks, & achieve those goals. ](https://cascade.app/strategy-platform/) - [![Integrations](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-integrations.svg) Integrations Bring all your apps together & achieve strategic clarity. ](https://cascade.app/integrations) - [![Customer Stories](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-customer-stories.svg) Customer Stories See how Cascade aligns teams, and executes strategic goals in organizations. ](https://cascade.app/customer-case-studies) - [![Strategy Execution Software](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-strategy-purple.svg) Strategy Execution Software Strategy isn't a thing that you do in addition to business. It is your business. ](https://cascade.app/what-is-strategy-execution-software) Features - [![Plans](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-plans.svg) Plans ](https://cascade.app/strategy-planning-software) - [![Projects and KPIs](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-projects.svg) Projects & Goals ](https://cascade.app/goal-management-software) - [![GoalDeck](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-goaldeck.svg) GoalDeck ](https://cascade.app/features/goaldeck) - [![Dashboards and Reports](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-explore.svg) Dashboards & Reports ](https://cascade.app/strategy-dashboard-software) - [![Maps](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-maps.svg) Cascade Maps ](https://cascade.app/features/maps) - [![KPIs & OKRs](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-kpi-okr.svg) KPIs & OKRs ](https://cascade.app/features/kpi-okr) [Product Tour](https://www.cascade.app/product-tour) [Book a Demo](https://www.cascade.app/book-demo) [Sign up for free](https://go.cascade.app/?signup=true) [Try for free](https://www.cascade.app/trial) Ways to use Cascade - [![Strategic planning](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-use-strategy.svg) Strategic Planning ](https://www.cascade.app/solutions/strategic-planning) - [![OKR](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-use-okr.svg) OKRs ](https://www.cascade.app/solutions/okr-software) - [![Portfolio management](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-use-portfolio.svg) Portfolio Management ](https://www.cascade.app/solutions/portfolio-management) - [![Transformation](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-use-transformation.svg) Transformation ](https://www.cascade.app/solutions/transformation-strategy) Roles that love Cascade - [![Overview](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-executives-1.svg) Executives ](https://5028884.hs-sites.com/solutions/executives?hsLang=en-us) - [![Overview](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-operations-1.svg) Operations ](https://5028884.hs-sites.com/solutions/operations?hsLang=en-us) - [![Overview](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-strategy-1.svg) Strategy Planners ](https://5028884.hs-sites.com/solutions/strategy?hsLang=en-us) - [![Overview](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-portfolio-1.svg) Portfolio Managers ](https://5028884.hs-sites.com/solutions/pmo?hsLang=en-us) - [![Overview](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-transformation-1.svg) Transformation Managers ](https://5028884.hs-sites.com/solutions/transformation-managers?hsLang=en-us) [![Strategy execution software for enterprise](https://5028884.hs-sites.com/hubfs/Website/2022/megamenu-feature-enterprise.jpg) Cascade for Enterprise ![](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-open-feature.svg) ](https://www.cascade.app/enterprise-strategy-software) [Product Tour](https://www.cascade.app/product-tour) [Book a Demo](https://www.cascade.app/book-demo) [Sign up for free](https://go.cascade.app/?signup=true) [Try for free](https://www.cascade.app/trial) Learn - [![Strategy Factory Reports](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-tips-tricks-purple.svg) Strategy Factory The Wikipedia of strategy. Keynotes, interviews, reports. ](https://www.cascade.app/strategy-factory) - [![Strategy Academy](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-strategy-purple.svg) Strategy Academy Learn everything you need to know about successful strategy & execution. ](https://academy.cascade.app/cascade-strategy-academy?hsLang=en-us) - [![Strategy Factory Studies](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-ebooks-templates-purple.svg) Strategy Templates 1000+ ready-to-use strategy templates to kick start your businesses strategy ](https://www.cascade.app/templates) - [![Blog](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-blog-purple.svg) Blog Get your strategy fix with our latest articles from our blog. ](https://www.cascade.app/blog) - [![Courses](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-courses-purple.svg) Courses Learn from the best and brightest at Cascade and become a strategy expert. ](https://courses.cascade.app/) Product Hub - [![Product Updates](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-product-updates-purple.svg) Getting Started Build strategic plans, coordinate tasks, and smash those goals. ](https://www.cascade.app/product/getting-started) - [![Knowledge Base](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-knowledge-base-purple.svg) Help Center Knowledge base, product updates & roadmap, feature requests. ](https://www.cascade.app/product/help-center) - [![Webinars](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-webinars-purple.svg) Webinars Our upcoming and pre recorded webinars are ready when you are. ](https://product.cascade.app/webinars) [![Register free for World Strategy Day 2022](https://5028884.hs-sites.com/hubfs/Events/World%20Strategy%20Day%202022/megamenu-feature-WSD-2022.jpg) Recordings from World Strategy Day ![](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-open-feature.svg) ](https://www.cascade.app/events/world-strategy-day-2022) [Product Tour](https://www.cascade.app/product-tour) [Book a Demo](https://www.cascade.app/book-demo) [Try for free](https://www.cascade.app/trial) Search [![Cascade Strategy Logo](https://5028884.hs-sites.com/hubfs/cascade-logo-svg.svg "Cascade Strategy Logo")](https://www.cascade.app) ** ** ** ** Product Overview - [![Overview](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-overview.svg) Cascade Overview Build strategic plans, tasks, & achieve those goals. ](https://cascade.app/strategy-platform/) - [![Integrations](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-integrations.svg) Integrations Bring all your apps together & achieve strategic clarity. ](https://cascade.app/integrations) - [![Customer Stories](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-customer-stories.svg) Customer Stories See how Cascade aligns teams, and executes strategic goals in organizations. ](https://cascade.app/customer-case-studies) - [![Strategy Execution Software](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-strategy-purple.svg) Strategy Execution Software Strategy isn't a thing that you do in addition to business. It is your business. ](https://cascade.app/what-is-strategy-execution-software) Features ** ** Solutions Ways to use Cascade - [![Strategic planning](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-use-strategy.svg) Strategic Planning ](https://www.cascade.app/solutions/strategic-planning) - [![OKR](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-use-okr.svg) OKRs ](https://www.cascade.app/solutions/okr-software) - [![Portfolio management](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-use-portfolio.svg) Portfolio Management ](https://www.cascade.app/solutions/portfolio-management) - [![Transformation](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-use-transformation.svg) Transformation ](https://www.cascade.app/solutions/transformation-strategy) Roles that love Cascade - [![Overview](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-executives-1.svg) Executives ](https://5028884.hs-sites.com/solutions/executives?hsLang=en-us) - [![Overview](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-operations-1.svg) Operations ](https://5028884.hs-sites.com/solutions/operations?hsLang=en-us) - [![Overview](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-strategy-1.svg) Strategy Planners ](https://5028884.hs-sites.com/solutions/strategy?hsLang=en-us) - [![Overview](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-portfolio-1.svg) Portfolio Managers ](https://5028884.hs-sites.com/solutions/pmo?hsLang=en-us) - [![Overview](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-menu-transformation-1.svg) Transformation Managers ](https://5028884.hs-sites.com/solutions/transformation-managers?hsLang=en-us) ** ** Learn Product Hub - [![Product Updates](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-product-updates-purple.svg) Getting Started Build strategic plans, coordinate tasks, and smash those goals. ](https://www.cascade.app/product/getting-started) - [![Knowledge Base](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-knowledge-base-purple.svg) Help Center Knowledge base, product updates & roadmap, feature requests. ](https://www.cascade.app/product/help-center) - [![Webinars](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-webinars-purple.svg) Webinars Our upcoming and pre recorded webinars are ready when you are. ](https://product.cascade.app/webinars) Learn - [![Strategy Factory Reports](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-tips-tricks-purple.svg) Strategy Factory The Wikipedia of strategy. Keynotes, interviews, reports. ](https://www.cascade.app/strategy-factory) - [![Strategy Academy](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-strategy-purple.svg) Strategy Academy Learn everything you need to know about successful strategy & execution. ](https://academy.cascade.app/cascade-strategy-academy?hsLang=en-us) - [![Strategy Factory Studies](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-ebooks-templates-purple.svg) Strategy Templates 25+ ready-to-use strategy templates to kick start your businesses strategy ](https://www.cascade.app/templates) - [![Blog](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-blog-purple.svg) Blog Get your strategy fix with our latest articles from our blog. ](https://www.cascade.app/blog) - [![Courses](https://5028884.hs-sites.com/hubfs/Website/Icons%20-%20Megamenu/icon-courses-purple.svg) Courses Learn from the best and brightest at Cascade and become a strategy expert. ](https://courses.cascade.app/) [![Register free for World Strategy Day 2022](https://5028884.hs-sites.com/hubfs/Events/World%20Strategy%20Day%202022/megamenu-feature-WSD-2022.jpg) Register free for World Strategy Day ![](https://5028884.hs-sites.com/hubfs/Website/Icons/Icons%20-%20Megamenu/icon-open-feature.svg) ](https://www.cascade.app/events/world-strategy-day-2022) [![Sign up for free](https://no-cache.hubspot.com/cta/default/5028884/b03fe36e-96e0-4987-978d-c3c76cbb8cd2.png)](https://cta-redirect.hubspot.com/cta/redirect/5028884/b03fe36e-96e0-4987-978d-c3c76cbb8cd2) [![Get a Demo](https://no-cache.hubspot.com/cta/default/5028884/2fc79daa-49da-48f6-934d-3fe61834d465.png)](https://cta-redirect.hubspot.com/cta/redirect/5028884/2fc79daa-49da-48f6-934d-3fe61834d465) [![icon-back](https://5028884.hs-sites.com/hubfs/Website/Icons/icon-back.svg "icon-back")](https://www.cascade.app/blog) Strategy for teams # What is strategy? - Cascade by Christos Mitsis, on May 6, 2022 ![](https://5028884.hs-sites.com/hubfs/what-is-strategy-1.jpg) [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png) ](https://www.facebook.com/share.php?u=https://5028884.hs-sites.com/blog/what-is-strategy?utm_medium=social&utm_source=facebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](https://www.linkedin.com/shareArticle?mini=true&url=https://5028884.hs-sites.com/blog/what-is-strategy?utm_medium=social&utm_source=linkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2F5028884.hs-sites.com%2Fblog%2Fwhat-is-strategy%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2F5028884.hs-sites.com%2Fblog%2Fwhat-is-strategy%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [![Share on email](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/email-color.png?width=24&name=email-color.png) ](mailto:?subject=Check%20out%20https%3A%2F%2F5028884.hs-sites.com%2Fblog%2Fwhat-is-strategy%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2F5028884.hs-sites.com%2Fblog%2Fwhat-is-strategy%3Futm_medium%3Dsocial%26utm_source%3Demail) ##### Table of Contents [![Execute strategy like Porsche, AstraZeneca & UNICEF. Try Cascade, the #1 Strategy Execution platform. Get started for free](https://no-cache.hubspot.com/cta/default/5028884/dae4472f-f9f3-4481-8843-251a40d8a26d.png)](https://cta-redirect.hubspot.com/cta/redirect/5028884/dae4472f-f9f3-4481-8843-251a40d8a26d) ## What is strategy? Strategy** is a plan of actions that fit together to reach a clear destination. **That destination is dictated by a set of decisions that sets the organization apart from its competitors, derives from the organization’s unique characteristics, and is hard to emulate. It’s not an annual boardroom exercise. It’s a **unique position** the organization adopts that concentrates efforts on a single, well-defined direction. Not only does it determine the activities that lead to progress, but also what should be labeled as a distraction. Strategy entails making **trade-offs**. Trade-offs based on the diagnosed challenges, the available resources, and the organization’s unique strengths and weaknesses. [![Free Strategy Templates 100+ Free Strategy Templates to Build Your Strategy Discover free templates](https://no-cache.hubspot.com/cta/default/5028884/e771490f-8685-4af3-9451-58df054ab2d5.png)](https://cta-redirect.hubspot.com/cta/redirect/5028884/e771490f-8685-4af3-9451-58df054ab2d5) ## What strategy is not A set of ambitious objectives is not a strategy. A set of disconnected plans is not a strategy.  Bold and ambiguous timeworn goals like “Create the highest quality product with the lowest possible cost” or “Become the market leader” are not strategies either. Every competitor of yours is trying the exact same “strategy.” Remember, a good strategy is hard to emulate. Taking the best practices from competitors and applying them to your business is, by definition, not a strategy.  Chasing down the latest trends is also not a strategy. > And in the game of business, the single most catastrophic thing you can do is mistake the wrong things for strategy. ## Good strategy, Bad strategy: The difference Lacking a clear definition of business strategy is a serious problem inside an organization. It makes it difficult to distinguish between **good **and **bad **strategies. Long-term success in business is always the result of a good strategy and [an inspiring vision](https://www.cascade.app/blog/write-good-vision-statement). A bad strategy can bring down even the largest behemoths of organizations. Just ask Kodak, Blockbuster, or Enron. ### What is bad strategy A bad strategy is impossible to execute or irrelevant to the business environment. **A bad strategy that is impossible to execute **focuses too much on the planning phase and assumes a perfect, almost linear operational effectiveness. If you find the optimum route, the car will quickly reach its destination successfully, right? Well, when was the last time you organized a 4-people trip, and you left on time, took no detours, had no fights, and nothing unexpected occurred? What makes you think a company of thousands of employees will have a smooth strategy-execution ride? **A bad strategy that is irrelevant to the business environment** could be executable but lives outside of reality. It either fails to diagnose current challenges and the state of the market or fails to adapt fast enough to change. Look at people trying to open coffee shops in streets filled with competition, and their only strategy is to “make better coffee.” They don’t ever stand out and then wonder why people don’t flock to their coffee shop for “the best coffee in town.” People rely on bad strategies because they adopt bad strategic practices or have an incomplete understanding of what makes a good strategy… good. Here is a list of practices that lead to bad strategies: - Trying to form a perfect strategic plan (Hint: there is none). - [Separating strategic planning and operational planning](https://www.cascade.app/blog/strategic-and-operational-planning). - [Having no flexibility to adapt your plan](https://new.cascade.app/adapt). - [Lacking efficient ways to measure progress](https://new.cascade.app/measure). You know you have a bad strategy when your organization manages to just break even. The majority of profits go to the guys with superior performance. You know, those with a good strategy. ### What is good strategy (and how to make one) A good strategy is well-researched, executable, and accessible by everyone. [There is more to a corporate strategy](https://5028884.hs-sites.com/blog/corporate-strategy?hsLang=en-us) than just those three things, but if one of them is missing, your strategy is bad. ![what is strategy](https://5028884.hs-sites.com/hs-fs/hubfs/Blog/what-is-strategy.png?width=1080&name=what-is-strategy.png) - **A well-researched strategy paints an accurate picture of the current situation.** Through a **holistic **approach. Companies with a well-researched strategic plan [conduct internal analysis](https://www.cascade.app/blog/internal-analysis) while having their antennas on the external environment. They have a deep understanding of their core competencies and their business model and are confident of their competitive advantage. At the same time, they’re sensitive to environmental changes so that they can adapt at lightspeed. - **An executable strategy never stagnates.** It’s a living process that evolves while your people execute it. Stagnant strategies fail to overcome unexpected challenges and rely on a blind commitment to untested assumptions. If you keep one thing from this article, it would be this: **No strategy survives first contact with reality**. Keep it alive with regular reviewing habits, including [frictionless reporting](https://www.cascade.app/strategy-dashboard-software). Think of execution as an iterative process and not predetermined actions to achieve. - **An accessible strategy guides people’s daily decisions.** And activities. People execute strategies. It stands to reason then that they have to know the strategy they’re expected to execute. [A strategy presentation is a good start but doesn’t create traction (slides rarely do the trick)](https://www.cascade.app/blog/why-strategy-presentations-dont-work). You need to **expose **your plan to your people so they can visit it daily. That’s how they’ll align their daily activities with the top priorities. So, if you want every person in your organization to access on-demand the most updated version of your plans, then we highly recommend using [a dynamic digital platform like Cascade](https://www.cascade.app/strategy-platform). A shift from bad to good strategy starts from understanding their difference. And it’s concluded with the adoption of the right tools. 📚 Read more: [The 6 Best Business Strategy Examples I've Ever Seen](https://5028884.hs-sites.com/blog/the-5-best-business-strategies-ive-ever-seen?hsLang=en-us) [![Free Strategy Templates 100+ Free Strategy Templates to Build Your Strategy Discover free templates](https://no-cache.hubspot.com/cta/default/5028884/e771490f-8685-4af3-9451-58df054ab2d5.png)](https://cta-redirect.hubspot.com/cta/redirect/5028884/e771490f-8685-4af3-9451-58df054ab2d5)   Topics:[Strategy for teams](https://5028884.hs-sites.com/blog/topic/strategy-for-teams?hsLang=en-us)[Strategic Insights for leaders](https://5028884.hs-sites.com/blog/topic/strategic-insights-for-leaders?hsLang=en-us) [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png) ](https://www.facebook.com/share.php?u=https://5028884.hs-sites.com/blog/what-is-strategy?utm_medium=social&utm_source=facebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](https://www.linkedin.com/shareArticle?mini=true&url=https://5028884.hs-sites.com/blog/what-is-strategy?utm_medium=social&utm_source=linkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/intent/tweet?original_referer=https://5028884.hs-sites.com/blog/what-is-strategy?utm_medium=social&utm_source=twitter&url=https://5028884.hs-sites.com/blog/what-is-strategy?utm_medium=social&utm_source=twitter&source=tweetbutton&text=) [![Share on email](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/email-color.png?width=24&name=email-color.png) ](mailto:?subject=Check%20out%20https%3A%2F%2F5028884.hs-sites.com%2Fblog%2Fwhat-is-strategy%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2F5028884.hs-sites.com%2Fblog%2Fwhat-is-strategy%3Futm_medium%3Dsocial%26utm_source%3Demail) ## Get more insights into all things strategy ## Related posts to get you reading [ Strategy for teams ](https://5028884.hs-sites.com/blog/tag/strategy-for-teams) [ Strategic Insights for leaders ](https://5028884.hs-sites.com/blog/tag/strategic-insights-for-leaders) [ Functional Strategy: What It Is & How to Develop One in 5 Steps ](https://5028884.hs-sites.com/blog/aligning-functional-strategy-with-corporate-strategy?hsLang=en-us) [ Strategy for teams ](https://5028884.hs-sites.com/blog/tag/strategy-for-teams) [ Strategic Insights for leaders ](https://5028884.hs-sites.com/blog/tag/strategic-insights-for-leaders) [ The 7 Best Supply Chain Strategies We've Ever Seen! ](https://5028884.hs-sites.com/blog/best-supply-chain-strategies?hsLang=en-us) [ Strategy for teams ](https://5028884.hs-sites.com/blog/tag/strategy-for-teams) [ Strategic Insights for leaders ](https://5028884.hs-sites.com/blog/tag/strategic-insights-for-leaders) [ Strategy Dictionary: The Definitive Strategy Terms Guide ](https://5028884.hs-sites.com/blog/strategy-dictionary?hsLang=en-us) ## **Join thousands of teams turning their visions into reality.** Say goodbye to strategy spreadsheets and hello to fast results with the new Cascade experience. $0 forever.   [Get Started for Free](https://go.cascade.app/?signup=true)    [Get Started for Free](https://www.cascade.app/trial) Free forever. 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